Amazon, London, UK

The Amazon team approached Michael Grubb Studio to focus on the seventh floor and the area that is dedicated to the Cross Channel Marketing team (XCM).

Our attention was a through-way corridor in the centre of the building to become a permanent light installation. This was achieved by combining a smart fabric wall from Ettlin Lux with LED control technology from ProtoPixel.

Light weight acrylic panels were fixed to the sides of the corridor to create an optical effect that refracts light into an arch similar to a fabric lens.

Our main point of contact throughout the project was Tony Ennis, Senior Art Director EU, for Amazon.

Tony said, “When you are embarking on something new, you have to jump through a multitude of hoops. Michael Grubb Studio helped us immensely with this.”

“To hear someone from Amazon say, ‘why is our floor not as cool as floor seven?’ gives a sense of pride.”